37 | Summer 2016
oday’s children are more involved with screens than
any previous generation, and many schools have
eliminated recess and physical education. So it’s not
surprising that nearly one in three kids and teens in the United
States are obese or overweight. But getting kids away from
their screens and moving their bodies can be challenging.
That’s why 10 years ago, the American Heart
Association and the National Football League joined forces
to create the NFL PLAY 60 Challenge, a four-week program
to get kids to be active for the recommended 60 minutes a
day in school and at home. Keeping up with technology, the
AHA and NFL teamed up to create the AHA-NFL PLAY 60
mobile app. The app expands the NFL PLAY 60 Challenge
from its original focus on physical activity in school to get
youth active beyond the classroom.
The app is an interactive game that uses gyroscope
technology in the smart device that requires players to
physically run, jump, pivot and turn in order to make their
on-screen avatar move. Along the course, players answer
health trivia questions and can collect digital coins to
redeem for NFL and AHA rewards.
The purpose is to get kids physically active by meeting
them on their smartphones and tablets, transforming
screen time from a sedentary experience to an active one.
Rather than just telling kids to get physically active for 60
minutes every day, it puts a fun, useful tool in their hands to
encourage them to get moving.
The free app, for iPhone and Android, is available on
iTunes and Google Play. Search for NFL Play 60.
See the AHA-NFL Play 60 app in action.
An app that encourages kids to move